Visual makes a difference. While good colour arrangements create positive impact, bad colour arrangements could turn away our customers. Companies use colours as their brand image. Websites use colours to increase traffic and sales. Colours can also greatly influence the success of a product or a website.

Whether it is in your PowerPoint or Excel during presentations, decorating your house, or simply matching accessories to your outfit, you can apply colours everywhere.

So, what the secret behind choosing the right colours? Though it can be subjective, there are general guidelines which most people agreed on. For example, white and blue are used by companies to represent trust and integrity. There is also a psychological theory on this. Read more about colours and meanings at https://graf1x.com/color-psychology-emotion-meaning-poster

Now that you know the meanings of each colour, matching it is another challenge. The best way to learn is by copying. Grab some magazines and observe how designers use the colours. Once you are confident that you have adopted the right sense of colours, you can design on your own.

If you are using it officially for Teekay, please strictly follow the branding guide here:

http://guide.teekaybrand.com/d/f8A1xV2CPBKl/teekay-style-guide#/style-guide/colors

To help you get started, the following websites could give you a guide. Follow the colour schemes (a group of colours that work together) and apply on your presentations to make your meetings more alive.

Bonus Tip: Get multiple feedback from different viewers on your design. Over time, we get used to our own perceptions of colours and design. A pair of fresh eyes will help you see your blind spots. Remember not to get offended on the feedback.